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05-01-2012, 11:13 PM #1
Parineeti-Arjun's stint at Cannes
Yash Raj Films is leaving no stone unturned to grab eyeballs for their upcoming film ‘Ishaqzaade’. Parineeti Chopra and Arjun Kapoor starrer is already creating waves with their chemistry in the promos of the film. And, now the producers are all set to conquer the global market by showcasing the film at Cannes Film Festival.
The film will have its market premiere at the Cannes Marche Du Film that will begin from May 16, 2012. Since the festival provides a platform for film distributors, exhibitors, buyers to come together and create a buzz about their projects.
Talking to a daily, Avtar Panesar, Yash Raj Film's VP Marketing, Intl. Ops.said, “Cannes platform provides the stories a wider audience and it is part of the studio's marketing initiative to explore new markets beyond the Indian diaspora. ‘Ishaqzaade’ is the right kind of film that may find a non-traditional global audience since it is a colourful love story set in a small town, with politics and gang warfare as its backdrop and is more rooted in reality than the rest of the YRF's Bollywood genre films.”...being a human...