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04-25-2012, 09:34 AM #1
Corporate culture makes Google one of world's most innovative companyGoogle happens to be one of the world's most innovative companies thanks to its corporate culture and out-of-the-box thinking, a resercher says.
Annika Steiber at Chalmers University of Technology, Sweden spent nearly a year studying how Google is managed so as to be able to maintain its high innovative capacity. She also conducted in-depth interviews with its employees.
"Many factors play a huge role, above all the corporate culture that the founders brought with them from the outset and that has then been deliberately developed to steer the whole company in the direction of constant innovation," says Steiber, who is now presenting her doctoral dissertation.
"It's also striking to see the focus Google has when it comes to bringing in the right individuals to the company and developing them," ad-ds Steiber, according to a Chalmers statement....being a human...
04-25-2012, 11:44 AM #2