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04-22-2012, 01:28 PM #1
Katrina dons different looks in a choco adKatrina Kaif, the Barbie doll will be seen in three different avatars for a chocolate brand ad, Choc On. The diva will be seen in three different looks — fairytale girl, Cinderella and Red Riding Hood.
Katrina the brand ambassador of chocolate brand says she loves gorging on chocolates.”Everyone loves chocolate and I am no exception. I am happy to endorse a chocolate brand,”
The commercial is a fusion of reality and fantasy, where Katrina gets into a fairytale-like character bringing Choc On chocolate and giving it to another angelic character.
“The idea is to engulf the viewer into the ultimate temptation for chocolate. With Katrina as the brand ambassador, the thought is to showcase the magic of Choc On to make dreams meet reality,” said Ricky Singh, who has produced the campaign under his banner Passion Films.
Katrina’s new ad is estimated to be worth Rs.20 crore. In 2011, Katrina became the first Indian to be chosen as the face of a Barbie doll.