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04-20-2012, 10:13 PM #1
Katrina Kaif in her fairy tale world!
Katrina Kaif is the ambassador of chocolate brand Choc On. The actress will don three different looks in the ad campaign – fairytale girl, Cinderella and Red Riding Hood.
Like most girls, Katrina too loves to gorge on chocolates. “Everyone loves chocolate and I am no exception. I am happy to endorse a chocolate brand,” Katrina said in a press statement.
The commercial is a combination of reality and fantasy world, where Kats goes into her fairytale land, bringing ‘Choc On’ chocolate and giving it to another angelic character.
Ricky Singh has produced the campaign under his banner Passion Films.
“The idea is to engulf the viewer into the ultimate temptation for chocolate. With Katrina as the brand ambassador, the thought is to showcase the magic of Choc On to make dreams meet reality,” he said.
It is heard that the multimedia campaign is estimated to be worth Rs.20 crore....being a human...