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04-20-2012, 04:09 PM #1
Katrina Kaif turns Cinderella for Choc On ad
Bollywood actresses are grabbing onto big amounts when it comes to signing commercial deals with companies. Katrina Kaif is now being roped in as the brand ambassador of SK Industries for their newly launched product ‘Choc On’. Katrina will now be seen with the new product in a pan India multimedia campaign.
Reports say that the campaign is estimated to have a budget of Rs. 200 million. SJ Jain, the MD of SK industries said that they could not have found a better face than Katrina to endorse their product as her star power brings the perfect blend of beauty and poise.
In the ad campaign, she will be seen in three different looks -- fairytale girl, Cinderella and Red Riding Hood. Katrina, who has a svelte frame, says she loves gorging on chocolates.
"Everyone loves chocolate and I am no exception. I am happy to endorse a chocolate brand," Katrina said in a press statement.
The commercial is based on the fusion of reality and fantasy, where Katrina witnesses a story of a fairytale-like character bringing Choc On chocolate and giving it to another angelic character.
"The idea is to engulf the viewer into the ultimate temptation for chocolate. With Katrina as the brand ambassador, the thought is to showcase the magic of Choc On to make dreams meet reality," said Ricky Singh, who has produced the campaign under his banner Passion Films.
In 2011, Katrina became the first Indian to be chosen to be the face of a Barbie doll.