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  1. #1
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    Default Sony's lack of ideas is making it fight for its life

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    "The time for Sony to change is now," said Hirai, who formally took up the CEO post on April 1. He posed for the cameras, one finger held high in a No. 1 sign. "I believe Sony can change," he said.

    Outside Sony - and inside it, too - not everyone is quite so sure.

    That is because Sony, which once defined Japan's technological prowess, wowed the world with the Walkman and the Trinitron TV and shocked Hollywood with bold acquisitions like Columbia Pictures, is now in the fight of its life.

    In fact, it is in a fight for its life - a development that exemplifies the stunning decline of Japan's industrialized economy. Once upon a time, Japan Inc., not to mention Sony itself, seemed invulnerable. Today, Sony and many other Japanese manufacturers are pressed on all sides: by rising Asian rivals, a punishingly strong Japanese yen and, in Sony's case, an astonishing lack of ideas.

    No one was terribly surprised last week when Sony announced that its losses this year would be worse than it had expected. Sony, after all, hasn't turned a profit since 2008. It now expects to lose $6.4 billion this year. The reason is plain: Sony hasn't had a hit product in years.
    ...being a human...



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