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04-13-2012, 04:34 PM #1
Aamir 's 'Satyamev Jayate ' promotions cost a bomb
Bollywood Mr Perfectionist Aamir Khan is the grand debut on to the small screens by next month. The actor has come to gain a lot of buzz owing to the super-hit and interesting promos aired for his upcoming show “Satyameva Jayate”. While the concept is still heavily under the wraps, it is expected to be dealing with something dealing with the various corners of our diverse country.
Aamir Khan is leaving no stone unturned for his talk show 'Satyamev Jayate'. "To maintain secrecy, Aamir insisted that none of the promos would be shot separately. Instead, the footage would be taken from the making of the show itself," informed the source, adding that the idea of blocking the promo slots came from the channel's end. According to our source, 2,000 promo slots from Monday to Tuesday, across all the broadcasters' channels, were booked for Aamir's show. The source said, "From these slots, if one were to translate the airtime into revenue, it's worth Rs 6.25 crore," adding that this is the highest ever for any star show.
This is when the shows for Salman Khan and Shahrukh Khan had only the airtime of 2.5 crore, so this is already getting grand than any other show. The show is also said to be much of importance to the perfectionist, as he has already stopped his bollywood commitments due to this show and his upcoming movie was further delayed to his favorite month 'December' citing the reasons for shoot of this show.
Aamir is all set to touch the emotional chord of Indian audiences with this show and we just can't help but call him our 'Desi Oprah'.