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04-11-2012, 05:34 AM #1
Aamir Khan plans Rs 6.25 crore campaign for ‘Satyamev Jayate’
The actor, who is known for setting benchmarks with his films, is going all out to market his first ever TV show
If you are a Star Plus viewer, you must have noticed the high frequency with which the advertisements of Aamir Khan’s Satyamev Jayate are being shown. The reason for this is that the channel has blocked all the 2,000 slots for broadcaster’s promos over 27 hours (Monday 7 pm to Tuesday10 pm) for this new show. And the value of these slots is a whopping Rs 6.25 crore!
The TV channel is going all out to create the required buzz and curiosity factor around Aamir’s first ever TV show as host-anchor and we hear that the actor is seeing the whole campaign through, with his usual perfectionist antenna on full alert. The actor is known to market his films with intelligent campaigns and great style, and he is leaving no stone unturned to see to it that his television debut also creates the right impact. It was Aamir’s idea that the footage from the making of the show itself be used to make the promos. He felt that this would help the team maintain the secrecy he demanded and also keep it real, which is the format of the show too.
The marketing campaign has definitely made this one among the most awaited events to take off on TV. We’ll have to wait to see if the actual show lives up to the expectations that the teasers have raised. But as we already know, Aamir hardly ever puts a foot wrong!...being a human...