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Thread: Housefull 2 at the Box Office!
04-10-2012, 10:10 PM #1
Housefull 2 at the Box Office!
Sajid Khan’s Housefull 2, has emerged as the second best opener of the year 2012, after Agneepath.
The opening day, being a holiday (Good Friday) saw a collection of Rs. 14 crore. 70-100 percent of theaters were housefull. There was a dip in business on Saturday, collecting a total of Rs. 13 crore. However, Sunday saw a sudden hike of Rs. 16 crore.
In total, the first weekend collection was Rs. 43 crore. Housefull 2 becomes Akshay Kumar’s biggest opener at box office.
What’s surprising is that the film even survived the tough competition from the ongoing IPL 5.
The film is doing wonders at box office abroad, too....being a human...
04-10-2012, 10:14 PM #2
No housefull for 'Housefull 2'It was Housefull 2 vs the IPL vs Titanic 3-D last weekend. And, when trade analysts sat down on Monday morning to see who had won and who had lost over Friday, Saturday and Sunday, there was no clear result.
Yes, Housefull2 did far better than Agent Vinod (if you want to know), but not as well as it was hyped up to be. The blame game set in quickly. Trade analysts blamed critics for playing with the psychology of cine goers when dishing out star ratings. And critics blamed the audience itself for the bad word of mouth publicity the film got over its opening weekend. In the bargain, the Titanic 3-D managed to sail away with much of the business, but only in the big cities.
Vikas Mohan of Super Cinema cited lack of content as the reason behind Housefull2 not running to full houses. “It has not been appreciated considering that just Rs. 35-36 crores nett came in over the weekend when it could have worked wonders at the box-office. Today filmmakers can’t fool the audience, the sequel failed to lure the audience,” said Vikas. “The film did quite well in the North – that is in Delhi, Rajasthan and Punjab – as compared to the South and West. But Titanic 3-D created waves in Mumbai and Delhi.”
Film critic and trade analyst Taran Adarsh, however, was gung-ho about Housefull2. “It has proved its detractors wrong and has emerged as Akshay Kumar's biggest opener. It had a bountiful start on Friday (Rs. 14 crore) but slid down on Saturday to Rs 13 crore. Sunday was solid with Rs. 16.5 crore, taking the weekend total to Rs. 43.5 crore. This is the second big opener of 2012 after Agneepath. The business on Friday and Saturday was affected by the cricket matches, while the business in the North and South circuits got hit by the strong opposition posed by a Punjabi and Telugu film respectively. Yet, it had a fabulous start of Rs 40-plus crore and this has ensured the film a prime place in the biggest openers' listing,” said Taran.
Veteran trade analyst Amod Mehra agreed with Taran and said, “It began with Rs. 13 crore on Friday which dropped to Rs. 12 crore on Saturday and rose again on Sunday to Rs. 16 crore. It’s Akshay’s highest since his career graph started moving downwards. But one can’t ignore the fact that Housefull2 had promised to be a commercial hit. Meanwhile, Titanic 3-D worked just in Mumbai and failed to create an impact in the small cities.”
Kumar Mohan of Complete Cinema blamed Akshay for doing monotonous roles which led to Housefull2 not opening popularly. “The business so far is not up to the mark. It now depends on the craze for cricket amongst cine goers. If the matches become interesting, Housefull2 will surely take another blow.” But as of now, thankfully for Bollywood, the IPL 5 also appears to have taken a backseat with cricket aficionados suffering from an overdose of the game… so maybe they will settle for a guaranteed laugh with Housefull2 than endure the vagaries of cricket this week....being a human...