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04-09-2012, 10:19 PM #1
Shah Rukh Khan takes on Amitabh Bachchan
Mountains, forests, wildlife, sea, beach, heritage... 'Beautiful Bengal' lacks nothing to be a tourism hub. All it needs is a bit of marketing and promotion, for which the government roped in none other than tinsel town superstar Shah Rukh Khan. The Bollywood Badshah is finally all set to shoot for the promos of the Beautiful Bengal campaign over the next eight weeks or so.
Though the state information and culture department, which is coordinating the campaign, is tightlipped about the details of the promotional video, it was learnt that it will be of 30 seconds' duration and have brilliant outdoor visuals and smart music and lyrics. Khan, who owns the IPL team Kolkata Knight Riders (KKR), will be here during the tournament that starts on April 4. That's when he is likely to shoot for the video as well.
Considering Khan's busy schedule, the shoot is being planned in such a way that it can be completed in a day. The promotion is being coordinated by state information and culture secretary Nandini Chakraborty. However , none less than chief minister Mamata Banerjee will finally approve of the campaign , which is said to be her pet project. Some officials in the state information and culture department feel that since Khan has his own films and entertainment company called Red Chillies Entertainment, it is possible that he might produce the campaign and dedicate it to the state as its brand ambassador - a role he had been offered by the chief minister when he was here for the Kolkata Film Festival and which he accepted later. Khan's representative in Mumbai, Karuna Badwal, said: "SRK is just back from London, in time for the IPL. We are yet to receive details about this (the shoot) from the Bengal government and are looking forward to hearing from them....being a human...