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04-06-2012, 01:12 PM #1
BMW rolls out iconic hatchback Mini in India
German luxury carmaker BMW unveiled its premium small car Mini at the Infinity Cars showroom in Mumbai on Thursday to cater for hatchback customers. India has become the 100th country where Mini is sold .
Mini will be available between Rs 25 lakh and Rs 35.9 lakh with a 1598 cc petrol engine as a complete built-up unit. It gives a mileage of seven to eight km per litre. The new premium car has already received more than 100 bookings and delivery would begin from May. "We will deliver 20 to 30 cars a month from May," BMW India president Andreas Schaaf told Mail Today.
Mini, which was once under the British ownership and now part of the BMW Group, was first showcased in India during the Auto Expo in New Delhi earlier this year. "With the launch of Mini, we have brought the world's most exciting premium small car brand to India. It is more than just a car. Mini expresses a whole generation's approach to life-it is extrovert and open.
"No other brand exhibits attributes and essence of a modern urban lifestyle like Mini, and there is no doubt that it is one of the most emotional auto brands," Schaaf added. He denied that Mini has been launched to counter rival Volkswagen Beetle in India.
With over two million Mini cars sold across the globe, the BMW Group said it would like to grow its market in India. "Our focus this year will be to successfully establish the Mini brand in India," Schaaf pointed out. He said two showrooms will be set up in New Delhi and Gurgaon in May and it will go up to five by year-end.