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04-04-2012, 12:40 PM #1
- Join Date
- Feb 2011
Despite Emraan and Mohit, Bhatts expand their empire
For Bhatt brothers, family has always been on a forefront. However, above it all, there is business that has holds maximum prominence. Never the kind to get bogged down by star system, they have always maintained that fresh talent is what they are constantly in look out for. No wonder, after enjoying a healthy association with Emraan Hashmi, Mohit Suri and Kangna Ranaut, Mukesh and Mahesh Bhatt are now getting their alternate plans in place as well. The new entrants? Kunal Khemu, Vishal Mahadkar/Kunal Deshmukh and Esha Gupta.
"It is pretty much a Plan B in action here. The going is good with the likes of Emraan and Mohit. However, all of them can't be expected to work with each other film after film. There has to be a succession plan as well. It is business after all. Bhatts have been thinking ahead of time and are now putting their bet on fresh blood. This is the reason why Kunal just got a re-launch with Blood Money, Vishal is being groomed, Kunal is being trusted to deliver goods all over again with Jannat 2 while Esha is already enjoying a three film contract. It is 360 degree approach with newer actors, actresses and directors", informs an insider.
No wonder, the buck isn't stopping for these artists here. Buzz is that Kunal and Vishal have already been signed for their next film with Bhatts even though they have been instructed to keep mum about the development. It is unclear though whether they would be uniting for the same film. On the other hand, Kunal is already committed to make another film for Bhatts. As for Esha, it is a known fact that after Jannat 2 and Raaz 3, she would be beginning her next film too with Bhatts.
"This doesn't mean though that Emraan and Mohit have been pushed back", a source from the production house adds, "Emraan is still their 'ghar ka hero' and a blue eyed boy. After Raaz 3 he would start work on Murder 3. On the other hand, Mohit is already directing Aashiqui 2 though he is almost close to signing films with outside production houses as well. Yes, Kangna is no more in circulation since she isn't a part of Bhatts' scheme of things ever since Raaz - The Mystery Continues. Perhaps Esha would fill that slot though Bipasha has a good chance too as she has returned to Bhatt fold with Raaz 3."
All of this means that after Yash Raj Films, the only production house to build a mini empire of its own with a set of loyal (or shall we say contracted?) actors happen to be that of Bhatts. On contacted, Mukesh Bhatt didn't deny the developments. He said, "Yes, we like to work with people who show promise. Vishal and Kunal would be making more films with us while Esha and Kunal would be repeated as well."