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03-25-2012, 10:12 PM #1
Samsung seeks killer design to shed "copycat" image
When Samsung Electronics rushed its first smartphone to market in a panicky response to the smash-hit debut of the Apple iPhone, some customers burned the product on the streets or hammered it to bits in public displays of disaffection.
Complaints ranged from dropped calls and a clunky touchscreen to frequent auto rebooting and a dearth of applications.
"It was just awful," said Kim Sang-uk, 27, who bought the Omnia in late-2009 just before starting his first job. "I just wanted to throw it away, but couldn't because I was on a 2-year contract. It was the kind of phone where you'd say 'no', even if someone gave it to you for free."
Samsung Mobile President JK Shin admitted it was a tough time. The company had seen a 1 trillion won profit in its telecom sector in the first quarter of 2010 halved in the following quarter after Apple Inc's latest iPhone took the market by storm.
"We were facing a really serious crisis," Shin said later....being a human...