Results 1 to 1 of 1
  1. #1
    Hot Member www.desirulez.net
    Join Date
    Feb 2012
    Posts
    1,415

    Default Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand

    Follow us on Social Media





    Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand



    Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand By Neville Isdell, David Beasley
    Publisher: P[an M]acm[ill]an-St. Ma[rtin's Pre\\ss 2011 | 320 Pages | ISBN: 031261795X , 1250004985 | DJVU | 32 MB


    The first book by a Coca-Cola CEO tells the remarkable story of the company's revival

    Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. It is filled with stories and lessons appealing to anybody who has ever taken the pause that refreshes. It s also a readable and important look at how companies can market and govern themselves more-ethically and to great success.


    Code:
    http://extabit.com/file/27a2t875zyv2v/Inside_Coca-Cola.djvu

 

 

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •