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Thread: Kingfisher Losing colour
03-09-2012, 02:41 PM #1
Kingfisher Losing colour
on board a Kingfisher Airlines Airbus A320, the Chairman of the airline, Vijay Mallya, launches business class. In his usual style, he names it Kingfisher First.
As the assembled journalists tuck into lobster and caviar, he talks with an insouciant air about wiping out the competition. At that time, competition meant Naresh Goyal's Jet Airways, the first choice of business travellers.
The statement turns out to be the first of several flip-flops by Mallya, who had started Kingfisher as a single-class premium airline.
A few months later, at the Paris Air Show, Mallya orders five Airbus A380 aircraft - the largest in the world. In May 2007, Airbus's first A380 touches down in India. Mallya takes the high and mighty of New Delhi and Mumbai on joyrides.