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02-15-2012, 02:05 AM #1
Valentine week, not so favourable for the industry!For quite a long time filmmakers have been trying to cash in on the Valentine week and we have had numerous examples of big banners releasing their movies around this time.
However, a peek into the box-office performance of the films that released during the Valentine week in the past few years presents quite a not-so-bright picture, and proves that the season of love is not very conducive for the business of films.
In fact one can remember as far back as 2002 when Dharmesh Darshan's HAAN MAINE BHI PYAR KIYA HAI released on 15th February and failed to appeal to the audience. Starring the then real life couple, Abhishek Bachchan and Karisma Kapoor, along with a superb cameo from Akshay Kumar, and not to forget some melodious super hit music by melody kings, Nadeem-Shravan, the film had everything going for it, but did not meet the expectations and failed to cash in on the Valentine week, despite it being a heavy duty romantic flick.
The last four years, 2008-2012, have seen only two movies coming up trumps during the Valentine week, and they are JODHAA AKBAR (15th Feb 2008) and MY NAME IS KHAN (12th February 2010). The rest- BILLU, JUGAAD, STONEMAN MURDERS (2009) and 7 KHOON MAAF (2011) etc. have all failed at the ticket window.