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  1. #1
    Join Date
    Feb 2009

    Thumbs up Big B sings for ad!

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    Amitabh Bachchan has sung for Navratna oil, his first time ever for an ad film.To be aired shortly, the ad is directed by Sujoy Ghosh of Jhankar Beats, with Vishal-Shekhar as music director. Bachchan, brand ambassador of the brand, has not only lent his voice to the latest ad jingle for its Re 1 sachet, but has also contributed to its composition.
    The film has been conceptualised and executed by Mudra Communications.Big B reportedly spent hours in the studio providing inputs on composition, tuning etc, with Vishal-Shekhar. Mr Aakash Neil Dasgupta, Group Head (Copy), Mudra Communications, who wrote the song in the TVC, said Bachchan’s energy level was amazing.
    He added, “I have worked with Mr Bachchan on a number of occasions, but never noticed this kind of energy level. The film was complete in a fortnight including two days of shooting. It was a fabulous experience.”

  2. #2
    Kal Ho Na Ho
    Join Date
    Aug 2008
    India & Cambodia


    Thanks a lot for sharing



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