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11-14-2011, 04:16 PM #1
Tintin under threat from Rockstar!
It’s wartime between Jat boy Janardhan Jhaakad aka Jordan and Steven Spielberg’s Belgian boy reporter, Tintin. On its opening day, while Ranbir Kapoor-starrer Rockstar raked in Rs 3.35cr in the Delhi-UP-Punjab region, The Adventures of Tintin: The Secret of the Unicorn managed only Rs 25 lakh.
According to trade analyst Komal Nahta, the Imtiaz Ali film’s opening “ranged from good to excellent” with 90-100% occupancy in multiplexes in metros while in smaller towns, it saw a 40-60% sellout. Trade Pundit Taran Adarsh notes that in multiplexes, “the opening was nearly 100%”, even though “the response at single screens was not strong, with several screens opening to 40-50% range”.
Insiders say it may have been the film’s month-long promotional campaign, including a houseful promotional concert in Mumbai with Oscar winner AR Rahman, which led to the anticipation.
Exhibitors are expecting a further boost from Monday, when ticket prices drop. “A huge segment watches films between Monday and Thursday. Today, the first Monday is as important as the opening Friday,” says Gautam Datta of PVR Cinemas. Sanjay Ghai, a Delhi-based distributor of Mukta Arts, describes Rockstar as “complete paisa vasool” and believes it will strengthen Ranbir’s market: “Eros, who bought the film from Ashtavinayak, will definitely not run into losses, but movies like Rockstar take time to grow. With no other biggies competing for attention, it has a definite advantage.”
Tradesmith Amod Mehra, however, feels the film’s slow-paced storyline and two-hour-forty-minute runtime is spoiling its party. “It’s an excellent movie, but not meant for a family audience,” says Mehra, who feels its appeal will remain restricted to only the class audience at multiplexes and thereby mar the film’s overall business.