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11-10-2011, 05:44 PM #1
RA.One collections drop, distributors lose
After an extended Eid weekend, the collections for SRK's RA.One have dropped drastically.
"Last Monday onwards, the numbers of the SRK-starrer have been falling like a landslide. This weekend saw it collect Rs 7 odd crore, but it's not good enough to put the film into big league," trade expert Amod Mehra told IBNLive.com.
A distributor based in Central India told the website, "In Central India, Bodyguard collected Rs 4.30 crore in nine days, while RA.One garnered only Rs 3 crore. So how will it recover the cost for the distributor?"
Trade analyst Komal Nahta concurs with Mehra. He writes in koimoi.com: "Now that it is established that RA.One cannot touch the business of Bodyguard in India and that it will fetch more revenues than the Salman Khan starrer in the overseas circuit, the question being asked is: Is RA.One a hit or a flop? The answer is, it is neither a hit nor a flop. On an investment of Rs 135 crore of Eros International, the corporate house will stand to make a profit of Rs 25-30 crore which means a return of 20% on investment."
Nahta told IBNLive.com: "Though the children liked it, elders didn't."
While Shah Rukh Khan and Eros will make money, RA.One is not a hit as some distributors lost money. Their grievances will have to be compensated," he said, pointing out that Eros will have to make adjustments with their forthcoming Rockstar (November 11) and Desi Boyz (November 25).
Movie expert Taran Adarsh however says the movie is a success but not a big grosser. He says, "Well, the money spent on the film has been recovered thanks to the revenue generated from theatrical and non-theatrical avenues, which makes RA.One a success. But those expecting the film to be the next big grosser after 3 Idiots are sure to be disappointed. It's not close to Bodyguard [Rs 150 cr + nett] or Dabangg [Rs 145 cr nett]. Now let's see if the Hindi version of RA.One manages to touch/cross Ready [Rs 123 cr nett]."