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11-09-2011, 10:26 PM #1
KBC gets a smashing response for 5 Crore episode
Sony Entertainment Television and its iconic show Kaun Banega Crorepati 5 has shattered TVRs and has emerged as the monster hit of Television in the country last week.
Powered by its' Koi Bhi Insaan Chota Nahi Hota' promise, and the charisma of Mr. Amitabh Bachchan, KBC has emerged a clear winner with 7.2 TVR and 8TVR respectively for the iconic episode aired on 1st and 2nd November, where India witnessed and celebrated the success of the 5 crore winner from 'Motihari,Bihar Mr Sushil Kumar.
Averaging at 6.4 TVR for the week, KBC strengthens Sony at No 2 position with 287 GRPs and No 1 in the DTH space with 49 & channel share in the week 45 of TAM. Star Plus maintains its first position with a GRP of 335 and at the third position is Colors with 240 GRP.
"Speaking on Kaun Banega Crorepati's stupendous ratings, Ms Sneha Rajani, Senior EVP and Business Head, Sony Entertainment Television said, "We are ecstatic and humbled with the stupendous ratings on KBC. The success of Sushil Kumar in KBC is an emphatic endorsement of the fact that KBC is not just a game show, but a melting pot of knowledge and aspirations of the aam aadmi, and the numbers show that KBC this season has broken all barriers of demography and geography and transformed lives of people all across our great country. Leading the way in KBC , we have our very own legend Mr Amitabh Bachchan, who has changed the face of television, and our lives, in many ways than one, he has proved beyond doubt that he is the greatest superstar not just of the big screen but of the small screen too. I thank the entire team for gives us this path breaking season of KBC."...being a human...