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Thread: Asin to shake a leg with Dhoni!
03-27-2009, 02:11 PM #1
Asin to shake a leg with Dhoni!
Asin, the hottest babe in Bollywood has signed a record endorsement deal to shake a leg with Indian cricket captain M. S Dhoni!
Asin and Dhoni will now endorse Big Bazaar and be their Brand Ambassadors. Big Bazaar is a chain of hypermarkets in India, with more than 100 stores in operation. It is a subsidiary of Pantaloon Retail India Ltd's, Future Group, and follows the business model of world famous Wal-Mart.
The buzz is that she signed this deal for a record amount, the highest she has taken for any endorsement so far. And according to a spokesperson of Big Bazaar, Asin and MS Dhoni were selected as they are the youth icons of India. The photo shoot happened in Mumbai a month back and the television ad will be canned after Dhoni comes back from his successful tour of New Zealand.
Today Asin, after the mega success of Ghajini is the all India brand ambassador for seven major products, and makes more money out of her endorsements than through films. She is undoubtedly a major brand in the country.
A survey taken by a national agency says- “Asin in all her television ads comes across as a friendly neighborhood person who coaxes you to try the product; which has caught the imagination of the viewers. Among movie stars, she is the hottest to endorse consumer goods”.
03-27-2009, 08:57 PM #2
Thank you very much for sharing with us.