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Thread: A rocking promotion for ROCKSTAR
11-04-2011, 06:21 PM #1
A rocking promotion for ROCKSTARThe makers of ROCKSTAR are getting into fifth gear with respect to the promotion of the film. After touring cities, making number of public appearances, using varied mediums like Television, Radio, etc to promote the film, team ROCKSTAR came up with one of its kind marketing strategy in the form of a live ROCKSTAR concert which took place yesterday evening at Bhavans College in Andheri.
RANBIR & A R RAHMAN ROCK AT ROCKSTAR LIVE CONCERT
Primarily, the idea of having a concert was to live up the Rockstar moment and just like any other promotional activity it was meant to connect with the audience. As we all know Ranbir Kapoor plays a fanatic rockstar in the film the heartthrob re-lived his character and swayed with his performance. It wasn't the rock concert in its purest form, however a handful of people misconstrued it to be one and concluded it as a flop show by condemning the grand music show.