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03-14-2009, 11:03 PM #1
Aamir Khan's 'Ghajini' statuette available exclusively on Bollywood Hungama
By Bollywood Hungama News Network, March 13, 2009 - 18:05 IST
Aamir Khan's Statuette
Click here to buy the statuette
How should one celebrate the 44th birthday of Aamir Khan - one the most popular and most talented actors in India today? The producers of Ghajini bring in the superstar's birthday by launching the first ever statuette of Aamir Khan in his famous 'Sanjay Singhania' character from the film. At the stroke of midnight, this statuette will be available exclusively only on Bollywood Hungama.
So, Bollywood Hungama will be the ONLY online destination where this one of a kind statuette will be available worldwide, starting from 00:00 hrs IST on March 14, 2009.
The statuette is the first ever memorabilia to be created with such detail and precision. The designing and pre-production of the limited edition memorabilia was done simultaneously with the shooting of Ghajini. This collector's item is a detailed replica, in a scaled down version, of the character Sanjay Singhania played by Aamir Khan in the film. The Ghajini team has been actively involved in the creation of this exclusive collectible. Currently, only 2000 statuettes are available. So, hurry and pick up your statuette from the Bollywood Hungama Store.
The statuette of Aamir Khan AKA 'Sanjay Singhania' has been especially created for all the raving Bollywood fanatics across the globe. After the phenomenal success of the film, the makers wanted to give fans a chance to own a very special part of the film's central protagonist. The Ghajini statuette is much more than just merchandise; it is a very carefully designed and crafted piece of the film itself that fans can cherish for years to come.
Expressing his delight, Madhu Mantena, the producer of Ghajini, said, "It makes us feel very proud to unveil the limited edition Ghajini statuette on Aamir Khan's birthday. The response to the film Ghajini has been over whelming and his performance has been much appreciated by audiences across the world. And from March 14th onwards, all the fans can make Ghajini a part of their lives. This specially designed memorabilia has never been created in Bollywood before. With the Ghajini statuette we are confident that these collector's items will be very popular with the fans." Speaking on the association with Bollywood Hungama, Mr. Mantena said, "We have been working with the portal for a long time and are excited with all their innovative ways with which they help the film industry connect with fans in India and International markets. We look forward to continuing this wonderful relationship with Bollywood Hungama."
Commenting on this initiative, Neeraj Roy, MD & CEO, Hungama Digital Media said, "An initiative of this nature has never been undertaken by any Bollywood film, on the digital space. This is a reflection of the way in which we collaborate with the very best in the film industry, to bring Bollywood fans innovative and exciting offers on Bollywood Hungama. We have witnessed a phenomenal increase in the number of fans logging on to the website, to keep themselves updated with the latest in Bollywood."
In December 2008, Hungama Digital explored the potential of the internet to promote Ghajini and reaped phenomenal results. Along with the producers of Ghajini, Hungama Digital created an innovative website for the film: www.rememberghajini.com and two virals: www.findghajini.com and www.wallofsuspects.com, which gives users an experience of the movie over the Internet. The virals and websites created for Ghajini were a huge success. The websites generated 3 lakh unique visitors (one month prior to the release of the film) and 4 to 5 lakh unique visitors post the release of the film. On the day of the film release the website was visited by 25000 to 30000 unique visitors and so far 2.5 lakh people have engaged in the virals.