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    Sep 2011

    Thumbs up Drive: The Surprising Truth about What Motivates Us

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    English | epub lit mobi pdf | 272 pages | Riverhead (2011) | Daniel H. Pink | self-help motivational leadership

    The New York Times bestseller that gives readers a paradigm- shattering new way to think about motivation. Most people believe that the best way to motivate is with rewards like money-the carrot-and-stick approach. That's a mistake, says Daniel H. Pink in Drive. In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home-is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does-and how that affects every aspect of life. He examines the three elements of true motivation- autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live
    There's a very interesting demo video here:
    RSA Animate - Drive: The surprising truth about what motivates us - YouTube

    And the most important part is...




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