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  1. #1
    Runner Up - Admins Awards
    Join Date
    Dec 2009

    Default Google buys restaurant review service Zagat

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    This "iconic" publisher of restaurant reviews is "trusted" and "well-loved" by foodies. Customers love its "ability to innovate" and gush over its "tremendous insight."
    Google said Thursday that it is buying Zagat, maker of the slender guidebooks that offer one-paragraph reviews and numerical ratings of eateries, peppered with partial quotes from the people who love and hate them.
    Google plans to integrate Zagat's online reviews into its Google Maps service and its basic search results. Google said Zagat's style, drawing on snippet-sized customer reviews, was mobile before mobile was cool.

    Zagat has established a trusted and well-loved brand the world over, operating in 13 categories and more than 100 cities," Google said. "The Zagats have demonstrated their ability to innovate and to do so with tremendous insight."
    The founders, husband and wife team Nina and Tim Zagat, said they will remain co-chairs of the 32-year-old company and will use Google's resources and expertise to expand.
    In a blog post Thursday announcing the purchase, Marissa Mayer, Google's vice president of local, maps and location services, said Zagat "will be a cornerstone of our local offering."
    ...being a human...



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