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08-20-2011, 05:04 PM #1
- Join Date
- Jan 2010
CHECK OUT: Shahrukh's RA.ONE won't be just about techniqueBut it is not for the first time that India has posed a threat in 3D realm. Way back in 1997, India's first 3D movie CHHOTA CHETAN that was made in 1984, earned the distinction of being the first 3D film in the world in digital version. CHHOTA CHETAN had rocked the box office again in 1997 as it had done in 1984.
But the point that has to be kept in mind by the filmmakers of the country, inflicted by the syndrome of following a success formula is that if one film made by them flops, then audience would give them a thumb down. Here the key differentiator from Hollywood would be the exposure to and usage of technology of cutting edge, which Hollywood does not think twice about using, but Indian film makers have a procrastinating attitude towards it. Besides, once the filmmakers are jumping on to the bandwagon of 3D they have to maintain a steady tempo of producing 3D films, as the multiplex and cinema hall owners would switch over to the technology when they are assured of constant supply. They may do it for Mumbai and Delhi but to do it at the all India level, continuous and steady inflow of content in 3D is the requiem. It goes without saying that once a theatre owner installs 3D his revenue inflow is three times faster than what he gets if he shows film in a conventional format.
These indeed are interesting times for cinema viewing.