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08-20-2011, 05:04 PM #1
- Join Date
- Jan 2010
3D the new format of cinema viewing: RA.ONE to unleash the power of 3DAVATAR, the iconic film of James Cameroon, which again opened the eyes of the film viewing public across the world to the outreach of 3D, more so in India, is assuming interesting propositions. 3D version had contributed to more than 45% of collection that AVATAR obtained from India. Buoyed by the manner in which Indian audience has lapped up 3D viewing, now Shah Rukh Khan has decided to shoot his new film RA.ONE in 3D format as well. Akshay Kumar is already doing it for his film JOKER. But the real catalyst for the Indian film makers to turn their focus of attention to 3D films emanated from the stupendous success that HAUNTED had achieved. Made at a cost of Rs.12 crore, it could gross more than 43 crore at the box office underlining the fact that Indian audience was ready to pay for a real time experience.
Incidentally, the technology that was used in converting HAUNTED into 3D was not the one which was imported from Hollywood, but it has an Indian stamp over it, the man who did it is Sanjay Gaikwad, CEO of UFO Movies, aptly named, one can say. Hollywood could not feel much more intensely as it felt after Sanjay Gaikwad started propagating his technology and small producers using the same as well. With the kind of stand-off that the multiplex owners are having with the Hollywood film makers, if the multiplex owners decide to align their fortunes with the company owned by Gaikwad, then the collections that Hollywood film makers may be thinking about from the films to come may go for a toss. Technology used by Sanjay Gaikwad is quite cheap and provides near about the same experience of viewing as it is done through the Digital Cinema Initiative, the standard being used by the filmmakers, mainly from Hollywood.