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  1. #1
    dR Dazzler
    Join Date
    Jan 2010

    Default You can now literally sniff your films with Spy Kids 4D

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    Ardent film freaks that swarm theaters to watch the latest 3D flicks which Hollywood and lately Bollywood puts forth on 4K resolution screens in India are in for another vivid entertaining indulgence, masquerading itself as 4D. That's right folks, were literally sniffing into the 4th dimension that's landing on our ethnic shores from the western hemisphere. Hollywood's latest family adventure, Spy Kids 4: All the Time in the World is set to hit cinemas worldwide today. Originating from the Stable of Dimension films and Troublemaker Studios, the film opens in 2D and 3D variants in theatres nationwide which will be dubbed in Hindi, Tamil and Telugu languages. With an eminent cast of Antonio Banderas, Jeremy Piven, Danny Trejo, Jessica Alba, Daryl Sabara and others, the forte of the film is the 'aromascope' that's labeled as, the fourth dimension.

    In this not so innovative 4D element, audiences will have eight 'opportunities' to have an interactive experience with the sense of smell along with the action sequences in the film. The makers believe that harnessing the sense of smell in the film will enhance the fun aspect immensely unlike any other film. When each individual is administered a ticket, along with the 3D glasses they will be provided aroma scope cards, Avinash Jumani from Pictureworks, a representative of the film in India sheds light on how it works, he says, "The numbers on the cards provided will correspond to the number on screen which will be flashed during those sequences. For example, when number one flashes on screen, the viewer will need to rub the card and to get the scent of the scene."

    Although Avinash refused to divulge the number of aromascope cards allotted to the Indian market, speaking about the origins of the cards he says, "Our order was placed about two months back since it was being made for masses worldwide, the time factor of the consignment reaching our shores in time was an issue. These cards are manufactured in the US. The 4D version of the film will only be played in select 3D capable theatres, since the film is a limited release. The aromascope cards used for the film is funded and manufactured by the producers of the film."

    Considering that a viewer will have to keep count on the cards provided not to mention rub it like a genie lamp to fester an indelible experience, wouldn't it distract the spectator's focus from the film? Avinash feels otherwise, "I'm sure that the viewer will be holding the cards, and it's not like they have to do much but scratch and sniff the card. The director has worked on that aspect of the film accordingly to the scenes." He further added this would enhance the entertainment experience for the spectator. Let's hope all goes well for, innovative filmmaking and director Robert Rodriguez.



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