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02-26-2009, 04:13 PM #1
Growing popularity of Generation X in Bollywood
After just a film or two, young film stars are charging the earth for endorsing brands.
Slumdog Millionaire's Freida Pinto, who is believed to have bagged a role in Woody Allen's next, may see her brand endorsement fee rise nearly four-fold to nearly Rs 1.5 crore from a mere Rs 40 lakh that she charged earlier. Genelia D'Souza and Imraan Khan, who starred in the hit Jaane Tu Ya Jane Na, and Ranbir Kapoor and Deepika Padukone, the cornerstones of Pepsi's Youngistaan campaign, are already demanding between Rs 1 crore and Rs 4 crore.
The growing popularity of Generation X is easy to explain, given that Bollywood's established stars Shah Rukh, Hrithik Roshan, Aamir Khan and Rani Mukherjee are appearing in fewer films.
"The older stars have very few projects for the next few months. The younger stars have three or four projects slated for release over the next 12 months and will be in the limelight. The endorsement rate is directly proportionate to the number of new projects you have in hand," said Anirban Das Blah, chief executive of Globosports, the Bangalore-based celebrity management company.
02-26-2009, 05:41 PM #2
02-26-2009, 07:11 PM #3
02-26-2009, 08:13 PM #4
02-26-2009, 08:15 PM #5
thanx 4 sharing....HUGS N KISSES