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07-12-2011, 10:08 PM #1
Akshay gifts a house; Salman to give away tigers?
On-screen rivalry of Akshay Kumar and Salman Khan has now taken a new turn with things heating up at the front of ‘Housefull 2′. So while Yash Chopra and Co. have already announced plans of bringing their Salman Khan biggie ‘Ek Tha Tiger’ on the same day as ‘Housefull 2′, Sajid Nadiadwala too isn’t lying low.
“While Nadiadwala is already pushing his team for timely completion of the film, he has also engaged his marketing and promotion team to come up with innovative ideas to make ‘Housefull 2′ far hotter than ‘Ek Tha Tiger.’ Amongst many ideas that have been thrown around, the one which has caught his fancy is the one which will cost him at least a crore”, informs a closely attached source.
This expenditure comes from a contest that would be launched as good as six months before the release of ‘Housefull 2′. While details of this contest are still being closely guarded lest the secret is out and participants get a much longer time to prepare, the gift that awaits them is a ‘house’ which would come with a tag of at least one crore.“With Salman’s threat of ‘Ek Tha Tiger’ looming large, Sajid has no choice but to up the budget further to be ahead in the race. ‘Housefull 2′ is anyways the costliest ever film being made by him with an estimated budget of Rs. 75 crores. Now with real houses being given as gifts to audience, expect the film’s budget to further soar”, informs an insider on condition of anonymity.
Given the kind of contests in the pipeline, many in the industry are wondering about the approach that Salman and Chopras would be taking to counter Sajid’s campaign....being a human...