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    Dec 2009

    Default Sheeja Mathew- The First Women to buy Harley-Davidson in India

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    Sheeja Mathew,who is 34 years old Bangalore based HR professional. Sheeja is the first women in India to buy the iconic American bike Harley-Davidson.

    Sheeja Mathew has a great craze for bikes and drag racing. She has been riding her husband’s Rajdoot-Yamaha 350 for the last 10 years.

    When asked what prompted her to go for a Harley Davidson, she said: “Well, I have been riding my husband’s bike for the past 10 years and I thought it was high time I upgraded.”

    In February, she was ordered for the Harley-Davidson; Iron 863 model, costing 6.5 lakh which was delivered to her on Monday.

    Sheeja said " I didn’t know that I was the first woman to buy a Harley Davidson in India till the company people told me. I thought of upgrading to a Harley when they opened a showroom here".

    Mother of a 7-year-old son, Mathews said even her son is excited about the new bike, on which the family has spent about Rs. 8 lakh in total, although the ex-showroom price of the bike is Rs. 6.5 lakh.

    I do drive a (Tata) Safari and (Chevrolet) Cruze but I love bikes,” she said, adding, her businessman husband chipped in 20 per cent of the amount for her Harley Davidson.

    The American cult bike maker started selling its bikes in India from last year and announced to set up an assembly plant in India in order to cater to demands here.

    The Iron 833 model is one of the two models to be assembled at the Bawal facility in Haryana. The other model is the Super Low.

    The Indian chapter of Harley Davidson has a 15 model strong portfolio at price points Rs. 5.5 lakh to Rs. 38.66 lakh (ex-showroom Delhi).
    ...being a human...



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