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  1. #1
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    Dec 2009

    Default Sony Entertainment Television announces launch of The world biggest Singing Show

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    Sony Entertainment Television today unveiled X Factor India the Indian version of the No 1 singing show globally X Factor. A worldwide phenomenon, THE X FACTOR is a competition series developed by Simon Cowell that gives viewers the opportunity to help choose the next musical megastar. THE X FACTOR is a runaway hit in 24 countries with over 500 million viewers, the Big Daddy of all singing shows in size and scale. The show will showcase Xtraordinary talent from across the length and breadth of the country like never seen before. The show is all set to to energize the weekend primetime slot for Sony Entertainment Television, already a stronghold for the channel.

    The X Factor India, a show, lavishly mounted in exotic locales and spectacular sets raises the bar and takes the initial auditions to an exciting and explosive new level as the hopefuls will audition not only for the judges, but also in front of a live audience of thousands in venues across the country. The concert-like atmosphere will bring a new dimension to the performances, giving the contestants an opportunity to prove they have the whole package – vocal ability, charisma and stage presence – from the moment they step on stage.

    Those contestants who survive the first auditions graduate to “boot camp” and will then be divided into three categories: 16 – 25 years, individuals over 25 years and groups. Each category will be mentored by one of the show’s judges which include the dynamic Sonu Nigam a multitalented singer and an icon to millions of music lovers, the melodious, Shreya Ghoshal along with celebrated ace director Sanjay Leela Bhansali.
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