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04-22-2011, 07:42 PM #1
B.O. update: 'Dum Maaro Dum' opens to dull houses
By Taran Adarsh, April 22, 2011 - 16:58 IST
Despite the fact that Friday is a National Holiday, DUM MAARO DUM opened to dull houses at major centres of the country. Of course, the opening trends of DUM MAARO DUM were better than Abhishek Bachchan's last release GAME, but that's no compliment.
The occupancy at multiplexes was slightly better, especially at metros, but the average occupancy was in 30% to 35% range [although a few venues reported better occupancy], while single screens were between 10% - 15% - 20%. The average opening, thus, stands at 25% - 30%. Meanwhile, the paid previews on Thursday recorded dull figures at most venues and one of the reasons could be the number of shows that were held. DUM MAARO DUM had screenings from 6 pm onwards and as many as 5 to 6 shows were held at some venues. The business, therefore, got divided.
In view of the fact that it's a National Holiday, the morning and noon shows of DUM MAARO DUM should've started on 50% - 60% note at least. The terrific promotions as well as no major opposition to contend with are two factors that go in its favor. But Punjabi film DHARTI, starring Jimmy Sheirgill [in North India] and Telugu film MR. PERFECT, starring Prabhas [in South India], besides the IPL matches in Kolkata and Mumbai, respectively are likely to prove tough opponents.
Let's hope the evening and night shows of DUM MAARO DUM show a major jump. Fingers crossed!