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    Dec 2009

    Default Cricketer Virat Kohli signed as the brand ambassador for TVS Sport

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    TVS Motors has signed young Indian cricketer Virat Kohli as the brand ambassador for its all new TVS Sport motorcycle. Kohli, who has been a consistent performer for the team over the past couple of years, will feature on all advertising and retail material related with TVS Sport.

    Says Bunty Sajdeh, CEO, Cornerstone Sport and Entertainment Pvt Ltd (Virat’s management company),”Virat has definitely stamped his authority in Indian Cricket with his mature, timed approach and brilliant, consistent form in the past twelve months which is one of the main reasons why several big companies such as TVS have stood up and taken notice. Majority of Indian Cricketers are signed as Brand Ambassadors to promote mass products; Virat is very quickly cutting across all genres which is what Cornerstone is in the process of creating in terms of his USP and TVS is one such example with their “top three” status and youthful exuberance besides the fact that the previous two Brand Ambassadors are Sachin Tendulkar and Mahendra Singh Dhoni!” TVS has always been associated with top athletes in the past and Virat fits that bill. Looking at his age, Virat still has a lot to achieve making this association a good prospect in the long run.

    ...being a human...



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