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Thread: Action Replayy Flops Badly
11-09-2010, 02:53 PM #1
Action Replayy Flops Badly
Action Replayy has flopped with very bad collections on Monday. If we compare with Friday the drop is not huge but Friday business was too low. The way collections are going on Monday the film may do just about 2 crore nett on Monday.
It has been seen over the last 18 months that Akshay Kumar films like Kambakkht Ishq, Blue, De Dana Dan and Khatta Meetha all dropped from Monday as content was not up to the mark but still all put up reasonable lifetime numbers due to the star power of Akshay Kumar as the openings were strong.
This time the opening was not there and the content also failed which will mean the film may do only 15-16 crore lifetime distributor share. The jump on Saturday was all due to the Diwali holiday as collections fell Sunday and then fell even more on Monday. A more audience friendly Akshay Kumar in the film would have resulted in a better opening and even then the film may have failed later due to content but it would have made added 50% to the final distributor share.
Action Replayy has an open week ahead but it make little difference as collections are just too low now.