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09-24-2010, 04:31 AM #1
Anjaana Anjaani to release on 1st October
There was slight uncertainty which was building up around the release date of Anjaana Anjaani. Though plans for 24th September were finalised months back, the latest developments around the court verdict to be passed around 60 year-old Ayodhya title suit has apparently led to some rethinking amongst the makers. Add to that the fact that the film's lead Ranbir Kapoor has shared his thoughts around the film's release pretty openly has led to further round of speculations.
During one of the promotional events of the film, Ranbir Kapoor went on record to state that it was improper to release the film on 24th September since such a big national level decision was being announced on the same day. He felt that it was more appropriate to release Anjaana Anjaani a week later. Though producer Sajid Nadiadwala and director Siddharth Anand were supposedly not quite prepared for such comments, they have now been prompted to give it all a rational thinking and are finally releasing the film a week later on October 1st.
Says an industry observer, "The film has heated up quite well for this Friday release. The music is hit while promotional events have been going on full swing as well. No producer would actually want to move his film ahead when so much publicity has already taken place. A week's delay would lead to more investment in the entire promotion and publicity machinery."
"However, what is also of utmost importance is to pre-empt the sentiments across the country on 24th September. Really, one can never be too sure about how tense the situation could be then. It is not just about UP; it is about the whole country. Security is already pretty pressed up for the entire weekend. It may not be a bad idea after all for Anjaana Anjaani to hold on for a while and let 24th September pass by", he continues.
Now that this Ranbir Kapoor- Priyanka Chopra starrer has decided to come on 1st October, it won't be a bad deal after all. The only major competition for the week is with Aakrosh but given the dramatic genre of this Priyadarshan directed film and hence a different target audience, it won't be an issue for any of the two films to do well. Rajnikanth and Aishwarya Rai Bachchan starrer Robot also releases on 1st October but again, its audience base is primarily down South.
While neither Sajid Nadiadwala nor Siddharth Anand were available for comments, the lead actors were continuing to promote the film in a business as usual manner.