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    Salman stakes claim to No 1!
    Sep 20, 2010, 12.00am IST

    Never an active participant in the race for the top slot, hero of the front-benchers plans giant bash to stake his claim as Bollywood's real No 1.

    Over the last two decades, as the Khan triumvirate of Shah Rukh, Aamir and Salman battled for the No 1 spot, the hero of the front-benchers and star resident of Galaxy Apartments, Bandra, always shunned spin doctors and image consultants. But Salman Khan is set to break that pattern.

    With his latest hit Dabangg garnering more than Rs 50 crore in the first week of its release, Sallu is planning to host a mammoth bash to mark his territory, and stake his claim as the real top dog in the film industry.

    According to sources, this party by the Khan brothers - Salman, Arbaaz and the relatively low-profile Sohail - will not only be to ce lebrate the success of their latest movie but also an open show of strength as a formidable film family.

    When it comes to being image savvy, Shah Rukh and Aamir have left no stone unturned in the past to be a step ahead of each other, if only to reinforce their clout in the industry.

    If SRK would have his dinners and private dos with his clique; recently Aamir had Argentine musician Gustavo Santaolalla, who did the background score for his wife Kiran Rao's film Dhobi Ghat, over in town for a bit of a flutter.

    Proving that having separate cliques are no longer enough, he broke party lines by inviting people from all camps to a series of private events.

    Salman, always the slowest of the three to understand the importance of such branding, has finally warmed up to the formula.

    Says a close friend of the actor, "Salman never believed in show-sha. He has recently got himself a professional company to manage his business for the first time.

    With his newly enhanced media-friendly image, and the rich dividends it paid off in Dabangg, Salman is now very conscious of how much proper presentation and packaging matter.

    The Dabangg success party will give a clear signal to the industry: Salman and his family are in showbiz for the long haul."

    The bash will be hosted within the next two weeks, and it is believed that the actor is leaving no stone unturned to ensure that it is pitched right - a glamorous event, thickly dotted with friends and colleagues, which will remain a talking point in the industry for a long time.

    Says our source, "The Khans are understandably over the moon with the success of Dabangg.

    In fact, Salman is quite taken aback by it."

    A year ago, following the success of Wanted, the star suffered duds such as Main Aur Mrs Khanna and London Dreams. Now he is back in full form.

    Says Arbaaz Khan, the star's brother and producer of the film, "We are looking at one of the biggest hits of the industry.

    We wish to share the joy because a hit of this magnitude means prosperity for the entire industry."

    The venue of the bash could either be a 7-star hotel or Salman's Lonavala farm.

    The guests will include the Bachchans, the Kapoors, the Chopras, the Roshans, Amir Khan, Priyanka Chopra, Kajol and Ajay Devgn, Saif-Kareena. Conspicuous by their absence, perhaps, will be SRK and Vivek Oberoi.



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