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08-29-2010, 09:00 PM #1
Post Graduate Certificate Program in Advertising ManagementOne of the premier institutes in India for post-graduate studies in communications, advertising and public relations, Mudra Institute of Communications, Ahmedabad (MICA) announced its fifth batch of Post Graduate Certificate Program in Advertising Management & Public Relations (PGCPAM and PR)
The course aims at skill as well as perspective building for Junior and Middle level executive in the field of Advertising Management. It seeks to deliver skills for managing advertising businesses by combining theoretical learning in the field of communications with the right blend of management education.
Working professionals and fresh graduates seeking careers in advertising and related businesses.
Graduate in any discipline with minimum 50% marks in graduation.
Introduction to Marketing
Introduction to Marketing Research
Introduction to Advertising
Introduction to Consumer Behaviour
Profiling of Target Audience
Introduction to Marketing Communications
Introduction to Retail and Retail Communications
Introduction to Media (Conventional and New Media)
Socio-Cultural Ethical Issues in Advertising
Introduction to Advertising Agency and Roles
Goals and Role of Advertising
Role of Advertising In Brand Building
Digital Media and Internet Advertising
Campus Visit at MICA
--Workshop on culture and communication
--Introduction to media software
--Workshop on creative brief writing
Introduction to PR and Tools of PR
Role of PR in IMC
Discussion of case studies
Role of PR in Crisis Communication
Discussion through a case study
There will be a one week campus workshop at MICA. The workshop will be residential in nature and full time. Usually the campus contact program will happen in April/May and the dates for the same will be announced to participants well in advance. The campus fee includes boarding, lodging, tuition and local travel. Students will get an opportunity to stay on campus and interact and network with MICA faculty.
Some Important Information below:
Career plan as documented in the statement of purpose.
Important Dates and Details
Duration : One Year
Session Timing : Thursday & Friday - 7:30am to 9:00am
Application Fee : Rs. 1,500/-
Registration Fee : Rs. 2,500/-
Programme Fee :
Course Fee : Rs. 1,00,000/-
Campus Visit Fee: Rs. 15,000/-
DD for the application fee, program fee and registration fee should be drawn in favour of ‘Hughes Communications India Ltd’ payable at New Delhi.
DD for the campus fee (Rs. 15000/-) will be in favour of ‘Mudra Institute of Communications Ahmedabad’ payable at Ahmedabad.
Dates of campus visit will be announced later(Around February 2011).
The number of seats available is limited. It is on a first come first served basis.
Application Closure Date: 30th October 2010
Announcement of Admission: 5th November 2010
Date of Payment of Fees:
1st Instalment: Rs. 42500 on 25th November 2010
2nd Instalment: Rs. 30000 on 25th February 2011
3rd Instalment: Rs. 30000 on 25th May 2011
Instalments do not include campus fees. Campus fees are mandatory and payable directly to MICA.
Session Starts: First week of December 2010.
For Any more Info required, please visit the following link:
PGCPAM and PR
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