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08-21-2010, 06:35 PM #1
Katrina Kaif is the brand ambassador of Etihad Airways…
Bollywood princess, Katrina Kaif is the brand ambassador of Etihad Airways, the national airline of the United Arab Emirates, an official said.
In the presence of Etihad Airways’ vice-president (Marketing) Andrew Ward and and country manager (India) Neerja Bhatia, the announcement will be made in Mumbai on Tuesday.
According to an official, “positioning itself as a frontrunner in the increasingly competitive luxury airline segment, Etihad Airways is constantly developing and communicating its unmatched and uncompromised service to patrons.”
“With a vision to be a truly 21st century global airline, the association with Katrina Kaif will further symbolize Etihad Airways’ brand attributes, showcasing young, premium and fresh approach to service in the air and on the ground,” the official added.
Katrina, currently ranks as the top Bollywood star and has soared to this position in less than seven years, which has resulted in a string of awards to her credit.