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07-29-2010, 12:17 AM #1
Pritam in music video for Akshay, Ajay or John?
After a relatively quieter first half of 2010, prolific composer Pritam is back in the limelight yet again. He has just delivered a chartbuster soundtrack in Once Upon A Time In Mumbaai, the songs of which can be heard from all nooks and corners. Moreover, he has a jam packed second half of the year ahead, what with biggies like Action Replayy, Golmaal 3 and Crook: It's Good To Be Bad in the offing.
While it is a given that there would be at the least a couple of chartbusters in each of his forthcoming films (well unless law of averages proves otherwise), there also has been a strong buzz around him doing a few promotional music videos. This is not something new for him though since in the past, he has faced the camera while shooting songs for films like Life In A Metro and Mukhbir.
No wonder, it didn't sound improbable when news started making the rounds that he, along with one of his favourite singers Neeraj Sridhar, was roped in for promotional tracks of Action Replayy and Golmaal 3. While Pritam is working for the first time with Vipul Shah - the maker of Akshay Kumar and Aishwarya Rai starrer Action Replayy - he has been a constant fixture with Rohit Shetty after Golmaal Returns and All The Best.
However, when enquired, Rohit dismissed the theory about Pritam being used as a face of the music as well. "No, he is not doing any music video of Golmaal 3. There was never even a plan for this so it is surprising that such a piece of news has actually floated around. In fact I am hearing it for the first time", he says.
On the other hand Vipul couldn't hide his amusement when 'informed' about the presence of Pritam in his upcoming film.
"Now this is really funny", he says in amazement, "How could this be even a possibility? Especially so when I have Akshay and Aishwarya in my film. They are enough to be the face of the videos here. Pritam has done well in the studio while recording music and that's good enough for me."
Well, further investigation reveals that Pritam has indeed done a music video along with Neeraj but that's neither for Action Replayy nor Golmaal 3. It is in fact for 'not so usual suspect' Aashayein (starring John Abraham), the music of which has just hit the stands. The song in question is 'Mera Jeena Hai Kya' which features both Pritam along with Neeraj in a specially designed music video. This is not all as there is another song in the album as well that has a promotional music video made around it. Titled 'Dilkash Dildaar Duniya', it features Shaan.
Incidentally, Pritam is the guest composer of the film and has contributed only two songs in an album that mainly has Salim-Suleiman as the prime composers. Pritam was unavailable for comment.
...being a human...