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    Default Amul is the top Indian brand in Asia-Pacific

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    The Media magazine, published from Hong Kong and Singapore, has ranked Amul as the No. 1 Indian brand of Asia-Pacific in its list of Top 1,000 brands of the Asia-Pacific Region for the second consecutive year.

    Amul is also ranked as No.1 dairy brand, ahead of leading food and dairy brands of the Asia-Pacific region such as Kraft, Dutch Lady, Dumex, Walls, Anchor, Magnolia and Everyday, an Amul spokesman said here, citing the survey published in the July 1 issue of the magazine.

    The publication has ranked Amul as the 73rd Best Brand in its ranking of Top 1,000 brands of Asia-Pacific based on a consumer survey conducted in Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.

    Amul's rank has jumped from 83rd in 2009 to 73rd this year. There is no other Indian brand in the list of Top 1,000 brands ahead of Amul.

    The other Indian brands ranked, as per the survey, are Kingfisher (140), ICICI Bank (182), State Bank of India (226) and Tata (256), to name a few. According to the rankings published for the India market, the top four out of the five brands are MNCs viz. Sony (1), LG (2), Samsung (3), Amul (4) and Google (5).

    Indian consumers, too, have given Amul a top rank in the Food and FMCG category.

    Last edited by Caasanova; 07-09-2010 at 11:28 PM.
    ...being a human...



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