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06-08-2010, 10:52 PM #1
'Rajneeti' to air on TV within month of release
The Bollywood blockbuster, 'Rajneeti' starring Ranbir Kapoor and Katrina Kaif will screen on Colors, within a month of its theatrical release.
Reports indicate that India's leading Hindi entertainment channel, Colors has paid over Rs 5 crore to secure the telecast rights. This means, the channel will broadcast the movie sometime in July this year, as 'Rajneeti' will be released at cinemas on Friday 4th June.
A source at Colors said; "The channel has already inked a deal for the rights of Raajneeti though the movie release date is still two months away."
Last year, Colors forked out Rs. 4.5 crore for the first screening of hit 'Ajab Prem Ki Ghazab Kahani' after just two months of its cinema release. Another movie, 'Blue' starring Akshay Kumar and Lara Dutta was scooped by the channel first and was screened within 45 days.
Colors has had a good run with its Bollywood movies earning it good revenues and adding the much required TRPs to the channel....being a human...