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05-26-2010, 10:14 AM #1
Vidya Balan to Endorse Big Bazaar Price Challenge Campaign
Popular Bollywood actress Vidya Balan is all set to endorse the Price Challenge campaign of Big Bazaar. The actress has experienced huge success with her previous endorsement works. The Parineeta-fame actress will be seen in the yet-to-be launched campaign whose main objective is to showcase the intention of the brand.
This is the not the first time Vidya Balan is going to endorse a fast moving consumer goods. The talented actress was the face of the brands like Good Knight and Toshiba in the past. A typical Indian-look has earned her many endorsement deal and companies are always interested to user Vidya’s image value in promoting their products.
Vidya Balan, who rose to stardom through her debut Bollywood film Parineeta, has become one of the leading actresses in the industry. The 32-year-old has 3 Filmfare awards to her kitty including this year’s Filmfare best actress award for her mesmerizing performance in the 2009 movie Paa. However, Vidya’s recent film Ishqiya did not perform well in the box office.
Vidya has a number of films at hand and she is now busy with the shooting for the movie Mukti. This is a Bengali language movie directed by Goutam Halder whom she earlier worked with in the movie Bhalo Theko.