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  1. #1
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    Default Kites All Set To Fly Very High

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    Kites is looking set to take a thunderous opening at the box office on Friday. The collections could even challenge the opening weekend figure of 38 crore nett of Three Idiots which was set on Christmas weekend last year.



    A more realistic figure would be around the 35 crore nett mark as Kites is not a holiday release but it would not be a big surprise if it has record figures as the film has aroused huge curiosity amongst the public.



    There are many films that are claimed to have 70 crore, 80 crore, etc budgets but Kites is actually one of the most expensive films to be made in India.




    The promotion of the film has not been heavy but gives a good perception of what the film is about. The music also does not have a chartbuster track but started growing after a slow start. The promos make Kites look a very big canvas film and that is most important today as the public comes out in huge numbers over the first weekend for these type of films. Other plusses for the film are the return of Hrithik Roshan to the silver screen after a gap of nearly two and a half years and a 20-30% increase in ticket prices at many multiplexes across the country.

 

 

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