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    Default YRF TV takes off on Jan 1 on Sony

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    [DOWN]Come January 1, 2010 and one shall witness the launch of YRF TV, a subsidiary of Yash Raj Films Pvt. Ltd. YRF TV promises to bring the same high quality, differentiated, contemporary yet rooted content which its parent company is known for, for the Indian television viewers in the form of five new shows – one non-fiction and four fiction on SONY Entertainment Television.

    The offering from YRF TV will be distinct in their look, feel, colour, sound and language, with fresh, contemporary and engaging storylines - these shows reflect the dreams, aspirations and passion of today’s young India.

    An brief synopsis of the five new shows:

    Lift Kara De: 20 Weeks, 20 of India's Biggest Super-Stars, will change lives. This will be the mother of all reality shows. Hosted by one of India’s finest directors and talk-show host – Karan Johar, each week will feature one superstar and their biggest fan. A never seen before concept, a never seen before Super-Star line-up, Lift Kara De will capture every heart and re-define the scale on Indian television.

    Mahi Way: Story of a young, 25 year old girl of today – Mahi – who wants what every girl her age wants – a successful career, meet her prince charming, make a name for herself in the world and she wants all this being herself. Positive, bubbling with energy, she is supremely confident and in-spite of all the odds, she will march towards her dream, and India will applaud her all the way.

    Rishta.Com: In a country with millions of young people, finding that special one is not really that easy – Rohan & Isha – both young and ambitious have joined hands to do just that – find people that perfect match. Rohan is charming, has flair & finesse like any young guy of today while Isha is an idealist, emotional and believes in romance. Sparks will fly as these two partners will come together to help as India searches for their perfect life partner. And everyone is invited.

    SEVEN: Seven Ancient sages, seven special powers, seven doomed destinies, one ultimate battle of good vs evil – inspired by mythology, set in today’s world. It explores the journey of seven ordinary people with extra-ordinary powers and their quest to fulfill an ancient prophecy and save the world from evil forces. A special effect visual extravaganza - SEVEN will dazzle the viewers and create a new benchmark of visual and sound wizardry on Indian Television.

    Powder: Two men on two different sides of the law – one gritty battle for supremacy. Set against the narcotic trade with India’s most celebrated city - Mumbai as a backdrop, this epic drama explores the varied human emotions – greed, loyalty, power, friendship, passion, love and betrayal and a never seen before presentation which moves from murky by-lanes to glitzy high rises, from ordinary people to power players, from those who believe in might, to those in what’s right, it will keep India on the edge as the two men take a fight all the way to the end.

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