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    Dec 2009


    Default Post Graduate Certificate Program in Advertising Management

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    One of the premier institutes in India for post-graduate studies in communications, advertising and public relations, Mudra Institute of Communications, Ahmedabad (MICA) announced its fifth batch of Post Graduate Certificate Program in Advertising Management & Public Relations (PGCPAM and PR)

    Program Objectives

    The course aims at skill as well as perspective building for Junior and Middle level executive in the field of Advertising Management. It seeks to deliver skills for managing advertising businesses by combining theoretical learning in the field of communications with the right blend of management education.

    For Whom

    Working professionals and fresh graduates seeking careers in advertising and related businesses.


    Graduate in any discipline with minimum 50% marks in graduation.

    Course Content

    Introduction to Marketing
    Introduction to Marketing Research
    Introduction to Advertising
    Introduction to Consumer Behaviour
    Profiling of Target Audience
    Introduction to Marketing Communications
    Introduction to Retail and Retail Communications
    Introduction to Media (Conventional and New Media)
    Socio-Cultural Ethical Issues in Advertising
    Introduction to Advertising Agency and Roles
    Goals and Role of Advertising
    Role of Advertising In Brand Building
    Rural Advertising
    Digital Media and Internet Advertising
    Campus Visit at MICA
    --Workshop on culture and communication
    --Introduction to media software
    --Workshop on creative brief writing
    Introduction to PR and Tools of PR
    Role of PR in IMC
    Discussion of case studies
    Role of PR in Crisis Communication
    Discussion through a case study
    Research Project

    Campus component

    There will be a one week campus workshop at MICA. The workshop will be residential in nature and full time. Usually the campus contact program will happen in April/May and the dates for the same will be announced to participants well in advance. The campus fee includes boarding, lodging, tuition and local travel. Students will get an opportunity to stay on campus and interact and network with MICA faculty.

    Some Important Information below:

    Selection Criteria
    Career plan as documented in the statement of purpose.

    Important Dates and Details

    Duration : One Year
    Session Timing : Thursday & Friday - 7:30am to 9:00am

    Fees :

    Application Fee : Rs. 1,500/-
    Registration Fee : Rs. 2,500/-

    Programme Fee :

    Course Fee : Rs. 1,00,000/-
    Campus Visit Fee: Rs. 15,000/-

    DD for the application fee, program fee and registration fee should be drawn in favour of ‘Hughes Communications India Ltd’ payable at New Delhi.

    DD for the campus fee (Rs. 15000/-) will be in favour of ‘Mudra Institute of Communications Ahmedabad’ payable at Ahmedabad.

    Dates of campus visit will be announced later(Around February 2011).

    The number of seats available is limited. It is on a first come first served basis.

    Important Dates

    Application Closure Date: 30th October 2010

    Announcement of Admission: 5th November 2010

    Date of Payment of Fees:

    1st Instalment: Rs. 42500 on 25th November 2010
    2nd Instalment: Rs. 30000 on 25th February 2011
    3rd Instalment: Rs. 30000 on 25th May 2011

    Instalments do not include campus fees. Campus fees are mandatory and payable directly to MICA.

    Session Starts: First week of December 2010.

    For Any more Info required, please visit the following link:
    PGCPAM and PR

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