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    Feb 2010


    Default Ramayan to simulcast on Zee TV and Doordarshan

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    In an exciting revival of the once-popular phenomenon of Sunday morning TV viewing for the whole family, Zee TV, India’s leading Hindi General Entertainment Channel (GEC), will premiere the country’s most revered mythological series, Ramayan, at 11 am on Sunday, 12 August and the same will be simulcast on Doordarshan every Sunday.

    Ajay Bhalwankar, Head- Content, Hindi GECs, ZEE said, “Some shows, by sheer virtue of their content, deserve to be made available to every single Indian. Ramayan is a way of life that our future generations must carry on as their biggest legacy. So, with a view to ensuring that we maximize its reach, we have made the show available on Doordarshan at the same timeslot of 11 am every Sunday. By showcasing Ramayan on a Sunday morning, we wish to engage the entire family, right from grandparents to the child in the house, in a joint TV viewing experience.”

    A timeless classic based on Tulsidas’ Ramcharitmanas, Ramayan shows viewers a way of life … it is rich in the core values, ideals and principles that form the crux of Indian culture and upbringing. Centuries after the original epic was first written, its relevance in contemporary times remains unquestioned. The jet-setting, smartphone-toting denizens of the Twitter age can benefit immensely from applying its learnings to their lives.

    The show will be a grand recreation of the original epic and will thrive on authenticity of representation. Speaking of the production quality of the show, Ajay Bhalwankar said, “We have roped in the only team in India truly equipped for the task … if anyone can make the magic of Ramayan come alive, it is the Sagars. Moti ji, Amrit and Meenakshi Sagar are all set to recreate the classic.”

    Neil Bhatt, who played the lead in Zee TV’s 12/24 Karol Bagh, will be seen as the devoted brother Lakshman while Shikha Swaroop, the former beauty queen-turned-actress will reveal shades of grey as Kaikeyi. Actor Rishabh Shukla will step into the shoes of King Dashrath, Lord Rama’s father.

    Ramayan premieres on Zee TV and will simulcast on Doordarshan at 11 am every Sunday, starting from 12 August.



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