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    Entrepreneurship - Creativity and Innovative Business Models

    "Entrepreneurship - Creativity and Innovative Business Models" ed. by Thierry Burger-Helmchen
    InTech | 2012 | ISBN: 9535100690 9789535100690 | 180 pages | PDF | 6 MB

    In this book, an array of international researchers take a look at the visions and actions of innovative entrepreneurs to be at the source of new ideas and to foster new relationships between different actors to change the existing business models.

    This book on entrepreneurship is composed of two sections.
    Section I: Ideas, Creativity, and Entrepreneurship is devoted to the specific processes, actions and visions developed by entrepreneurs.
    Section II: New Business Models, is composed of articles studying the concrete impact of entrepreneurship and the way a firm can carry out its activities.

    Part 1: Ideas, Creativity a Entrepreneurship
    1. Entrepreneurial Creativity as Discovery and Exploitation of Business Opportunities
    2. Inside the Entrepreneurial Event: Creating Schemata of Opportunity for New Business
    Part 2: New Business Models
    3. Incubation of New Ideas: Extending Incubation Models to Less-Favored Regions
    4. The Development and Implementation of Marketing Information System Within Innovation: The Increasing of Innovative Performance
    5. Brazilian Entrepreneurship Reality: A Trilogy of Imitation, Invention and Innovation
    6. New Service Ventures - Struggling for Survival
    7. Inter firm Alliances: A Collaborative Entrepreneurship Perspective
    8. Attractiveness of European Higher Education in Entrepreneurship: A Strategic Marketing Framework
    9. From Traditional Service to E-Service Market Change in Poland During Transformation 1989-2010
    10. Creative Business Model Innovation for Globalizing SMEs




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