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  1. #1
    Kal Ho Na Ho
    Join Date
    Aug 2008


    Default Whom are we fooling?

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    By Taran Adarsh, April 7, 2009 - 08:24 IST

    Nana Patekar It's fashionable to highlight film reviewers' ratings in newspaper ads of movies. But, of late, a new trend seems to be catching up. The critics' ratings have been replaced with audience ratings. Last week, the ads of EK - THE POWER OF ONE highlighted "5 stars" - the verdict of the audiences, while the makers of 8 x 10 TASVEER have gone a step ahead. The ad states: "5 stars - audience verdict. 90% opening on Day 1." The interesting part is, even the tall claims failed to lure audiences to cinema halls.



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