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    Dec 2009


    Default Vidya Balan endorses a sari brand for 5 crore!

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    Vidya Balan has been roped in by a Chennai based sari brand as the brand ambassador, for a whopping 5 crore.

    Vidya Balan carries of the Indian attire very gracefully, hence prompting a well-known Chennai-based sari brand to sign the actress as its brand ambassador.

    Swati Iyer of Bling! Entertainment Solutions said, “Vidya today represents the quintessential India woman. She not only dazzles in saris but is also astoundingly self-assured to follow a path charted out only by her at a time when everyone is sporting similar looks. She stands out far apart from the crowd. She brought saris ‘back’.”

    “Hence it is no surprise that we got her to be the face of the biggest sari brand in the country. We are delighted to represent a personality as unique as her and are extremely proud to play a crucial role in creating Brand Vidya. Today Vidya stands for everything beautiful, real, honest, Indian and fearless. We now also manage her movies and endorsements,” Swati added.

    Atul Kasbekar,celebrity photographer and owner of Bling Entertainment, adds adds they are positioning Vidya as India’s Meryl Streep.

    He said, “Internally, we have positioned her as India’s Meryl Streep. To a movie going audience worldwide, if the venerable Ms Streep’s name is in the titles, it is a reason enough to watch the film. We believe that Vidya is now in that league in India by a unique combination of critically acclaimed performances in box office success.”
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